Recommending Reading

Not many individuals in our industry are teaching the basics, the ABC’s of MLM, or how to run a home based business. Which is why I took that leap of faith and decided that it's time for the general public to have access to the basics of MLM.

Some of the biggest names in the Direct Selling (MLM) industry have landed in the crosshairs of FTC compliance scrutiny. Size or scale does not matter. Why? Because some executives thought the laws did not apply to them, or it was no big deal, or perhaps just didn’t know. As the industry experiences an explosion and anticipated global growth projected to reach $1Trillion (USD), FTC and the legal sector has their eyes on management and systems. Unlike many industries, where everything is about the products, and the “You create it and they will come” attitude prevails, there are a lot more layers in a direct sales structured company. The #1 area that can make or break your company is Compliance and it has already brought down some of the biggest, multi-million dollar companies.

How do we feel before dental surgery? What is our mindset if we must juggle three flaming chainsaws? Do we fear going to a midnight party with flesh-eating werewolves? And finally, how will we act when we don’t enjoy building our network marketing business? We won’t last long if we don’t enjoy the journey. Forget motivational rah-rah sessions. Stop making goal-plated vision boards. Cease the morning affirmation chants of, “Face the fear!” Instead, how about learning how to build our business within our comfort zone? Make every day a happy day. Let’s look forward to the business-building activity we will love to do.

Your message should be inside of other people's heads, not bouncing off their forehead. Your obligation is to get your message inside of their heads so they will have options and choices in their lives. Now, if you can't get people to trust and believe your message, then you will effectively be withholding your message from them. Use these tested, clear techniques to build that instant rapport with other people and then, everything else is easy. If you are a leader, a salesman, a network marketer, an influencer, a teacher, or someone who needs to communicate quickly and efficiently, this book is for you.

This book contains several effective formulas with many examples of each formula that you can use or modify. Once we know how the formulas work, we can create unlimited Ice Breakers on-demand to use and pass on to our downline. Your distributors will no longer be afraid of prospecting; instead, they will love prospecting. It is much more fun when we are in control. Distributors want to work hard, but just don't know what to say. Their opening random remarks ruin their chances and they suffer bad experiences. That experience trains them to avoid prospecting. With trained words and phrases, everything changes. Quick and positive results. Prospecting is fun again.

Questions, indirect statements, micro-stories, analogies, and emotional programs help us navigate quickly through our prospects’ brains. Why not effortlessly take the direct path to getting positive decisions? When we give up the old paradigm of prospects accumulating information, weighing the pros and cons, and processing the facts and figures to make a decision, then moving prospects forward to a positive sales decision is easy. Leave the door-to-door sales tactics of the 1980s behind. Instead, let’s work with our prospects’ minds to help them make great decisions.

Learning the other color personalities’ languages is easy. We simply modify our most common phrases to match their viewpoints. If our yellow personality prospect wants to serve and help the world, then why not present our opportunity from that viewpoint? It is just that easy. In this audiobook we will quickly learn the different personalities and how to identify them. Then, we will learn proven phrases for connecting, prospecting, selling, and sponsoring for each color personality. The reactions of our prospects will be amazing.

Instant bonding, instant communication, and how to get your network marketing prospects to fully understand and act on your message = fun! This is the most fun of the 25 skills of network marketing. Our prospects have a different point-of-view than we do. So how do we give them our message in a way they "get it" and enjoy it? By quickly identifying their color personality. This isn't a boring research textbook on the four different personalities. This audiobook is a fun, easy way to know how your prospects think, and the precise magic words to say to each of the four personalities.

Getting a “yes” decision first makes sense. Why would we even want to present our business or products unless our prospects wanted them first? Now our prospects will love every detail of our presentation. Pre-closing is natural. We make a final decision to go to a movie, before we see the movie. We make a final decision to go to a restaurant before we see the menu. It is the same with sales presentations. Prospects decide first if they want our business or product, before they see our facts, features and benefits.

With chapters by: Bill Fawcett, Carrol Leclerc, Charles Looney, D. Jack Smith, Del Hickman, George M. Hororika, Gerry Nehra, Dr. Jackie Martin, J. F. Robert Bolduc, J. Michael Palka, Jan Ruhe, Jim Menning, Judy Lamont, Dr. Kanagendran Narainasamy, Kate Johnston, Keeper, Dr. Keith Laggos, Len Clemens, Linda Bruno, Michael Sheffield, Patrick Liew, Robert Butwin, Ro Williams, Dr. Simmi and Sazsa, Steve Tan, & Will Green. From the Beginning, It’s all here… “We’ve Only Just Begun!” With chapters (including pictures) from over 20 world renowned leaders and how they, along with Doris Wood and MLMIA entered the profession and pledged their part. A history of the MLM/Direct Sales/ Network marketing. An autobiography of Doris Wood and her first 50 years.

As a party plan Distributor she was one of the first (if not the first) to build o Million Dollar Distributorship, (with just I60 Distributors) which today would total about ten million a year. She has held every field; staff and corporate position and co-founded several multi-million dollar companies with over 50,000 Distributors in two countries. All this was before Fox, Conference Calls inexpensive long distance, voice mail, internet, etc.